About Bubby Buu
Swimwear made for real kids (and real parents).
Bubby Buu was created from lived experience, the wet, wriggly, high-energy kind. The kind where kids don’t stop moving, and parents just want things to work.
We design swimwear that’s easy to put on, gentle on sensitive skin, and thoughtfully designed to help kids stand out when it matters most. No overthinking. No unnecessary extras. Just practical design, done well.
Why we exist
Swim days should feel fun, not stressful.
But between fast-moving kids, busy pools, and constant outfit adjustments, they can quickly turn into a lot. We saw a gap for kids’ swimwear that supported real-life play while giving parents a little more peace of mind.
So we built it.
Designed with intention
Every Bubby Buu piece is designed around three core ideas:
- Visibility - Bold, high-visibility colours chosen to help kids stand out during swim and play.
- Comfort - Lightweight, skin-friendly fabrics with thoughtful details like tagless designs and no front seams, because sensitive skin deserves better.
- Ease - Zip-front tops, flexible fits, and designs that make changes quicker (even when crocodile rolls make an appearance).
No trends for the sake of it.
No “extra” just to sound fancy.
Just design that actually helps.
For kids who don’t stop moving
Our swimwear is made for jumping in, climbing out, splashing back in, and doing it all again. It’s designed to move with kids, not restrict them, and to support parents without hovering poolside like a hawk.
Calm confidence, built in.
The Bubby Buu way
We believe:
- Bright colours should be chosen with purpose
- Comfort should never be optional
- Kidswear should support real life, not complicate it
We design for the messy, joyful, energetic moments, the ones that actually matter.
✨ For the ones born to stand out.
